In 2007, the client's vendor selection laid out two key requirements: hands-on experience with large international wealth management bank systems, and a specialist execution partner for wealth management platforms. After a rigorous evaluation, SoftBI was selected. We brought in international wealth management practices, team management methods, asset allocation frameworks, sales workflows, and portfolio management operations.
Following the go-live at the end of 2008, as China's wealthy population grew, the WMS system's asset allocation, product selection, post-investment management, team management, and business monitoring drove rapid performance growth at Bank M, making it the top-performing wealth management bank in China. SoftBI subsequently continued to build out Bank M's private banking system, layering a mature European-style advisory service workflow on top of the wealth management asset allocation foundation — quickly establishing a professional investment advisory workflow and reinforcing a brand that prioritizes AUM growth over transaction fees.
Today, Bank M has the largest total AUM in private banking in all of China. Senior executives have publicly endorsed SoftBI as their partner of choice.


